Great news! TheFind witnessed a 40% increase in mobile downloads this weekend leading to an increase of over 35% in overall mobile traffic from this time last year.
From our GM of Mobile:
“Mobile data at TheFind shows that users are getting more comfortable with search, and more importantly transactions, on their mobile devices, and taking advantage of the ability to compare prices to get the best deals available with retailer’s Price Match policies. Shoppers want the type of comprehensive results we are delivering and have become increasingly comfortable in leveraging TheFind regardless of platform – Web, iPad, iPhone, or Android handsets, or while shopping using search or scan, in nearby stores, or the Web. They want a one-stop shopping experience and exhaustive price comparisons – the ability to start their shopping on one platform, and transact on another seamlessly.”
It’s clear that shoppers took advantage of TheFind’s mobile offerings to conveniently shop local products and scan to find the best deals on hot products. While brick-and-mortar stores are seeing the foot-traffic of the holiday season, shoppers are no longer shy about using showrooming tactics to get the best deals for their must-have products.
What does this mean for you, the retailer?
It means it pays to include UPC information in your feeds. It pays to add your store locations in the Merchant Center. It pays to provide product variations for those shoppers who want that Keurig Single Brew coffeemaker in red and not black.
With the shopping season ticking away, it’s important that your feed and account are optimized. Including high res images, alt images, UPCs, and shipping cost data is invaluable!
Let us know if you have any questions at email@example.com.
Best wishes for a great shopping season,
TheFind Merchant Team