TheFind’s Merchant Blog

Check Out TheFind’s Q&A Session with CPC Strategy

Hello Retailers -

These past few months have brought dramatic changes to consumers’ eCommerce experience on major search engines. Google initiated the shift by moving from  free Product Search to paid Product Listing Ads (PLAs). To see just how much the consumer’s experience has changed, we created a microsite – – to compare the consumer’s experience and results from the major Search Engines and Comparison Shopping Engines (CSEs). Check out our findings here.

In our study, found the lowest price 78% of the time. Google found it 42% of the time, and Bing only 14% of the time.

Our CEO, Siva Kumar, spoke about the results and our search engine to CPC Strategy – check out the coverage at CPC Strategy.

From the blog post:

Our tag line “one search, every store, any product” succinctly illustrates our mission. We provide complete information for the shopper – free shipping, applicable coupons, reviews and social signals, local store information, store policies, payment options and more. In addition to price comparison, we display larger images and find visually similar items.

 See whole blog post at CPC Strategy

CRITICAL UPDATE: TheFind’s New Spec & FAQs

Beginning April 15th, 2014 TheFind will support only Google-format direct feeds (.txt or XML). Our thinking is simple – two specs is double the work, and why take another format when the fields we need are right in the existing Google spec?


How does this affect retailers? Positively! Switching over to the new spec will provide richer product data and adds a boost to your listings in our algorithm. Switching to the Google spec is the easiest way to get a leg up in search results. You can do it now and get ahead of the April 15 deadline – and competing stores.

Frequently Asked Questions:

Q: Can I update my feed now?

A: Absolutely! We’re ready to process it as soon as you can submit it and give your products a boost for spec-change compliance.

Q: Do you want us to include product-variation level listings?

A: Yes, we want to get all variations, including their attributes. If you sell a shirt in 5 sizes and 4 colors, we want all 20 listings in the feed. Item_group_id is required in order for us to confirm that those 20 listings are in fact the same item but in variants.

Q: Can I just give you exactly what I submit to Google?

A: Absolutely!



Best wishes for a great 2014,

TheFind Merchant Team

The New Mobile Rules – Learnings From Black Friday and Cyber Monday Shopping

Dear retailers,

Great news! TheFind witnessed a 40% increase in mobile downloads this weekend leading to an increase of over 35% in overall mobile traffic from this time last year.

From our GM of Mobile:

“Mobile data at TheFind shows that users are getting more comfortable with search, and more importantly transactions, on their mobile devices, and taking advantage of the ability to compare prices to get the best deals available with retailer’s Price Match policies. Shoppers want the type of comprehensive results we are delivering and have become increasingly comfortable in leveraging TheFind regardless of platform – Web, iPad, iPhone,  or Android handsets, or while shopping using search or scan, in nearby stores, or the Web. They want a one-stop shopping experience and exhaustive price comparisons – the ability to start their shopping on one platform, and transact on another seamlessly.”

It’s clear that shoppers took advantage of TheFind’s mobile offerings to conveniently shop local products and scan to find the best deals on hot products. While brick-and-mortar stores are seeing the foot-traffic of the holiday season, shoppers are no longer shy about using showrooming tactics to get the best deals for their must-have products.

What does this mean for you, the retailer?

It means it pays to include UPC information in your feeds. It pays to add your store locations in the Merchant Center. It pays to provide product variations for those shoppers who want that Keurig Single Brew coffeemaker in red and not black.

With the shopping season ticking away, it’s important that your feed and account are optimized. Including high res images, alt images, UPCs, and shipping cost data is invaluable!

Let us know if you have any questions at


Best wishes for a great shopping season,

TheFind Merchant Team

Top Brand Predictions for Black Friday and Cyber Monday Shopping

Black Friday and Cyber Monday are here and that means holiday shopping will be skyrocketing. To help retailers plan for the busy shopping weekend, we’ve pulled our top consumer search trends, forecasting the brands that will be popular for holiday gift-givers as well as predicting which device will dominate mCommerce.

After looking at searches completed by our 2 million+ app users, we expect brands such as Nike, Michael Kors, Vans, Ugg® Australia and Apple to lead online shopping searches. Keep in mind these searches include apparel for men, women and children, accessories, electronics and more.

Additionally, tablet devices are predicted to rule the online holiday shopping experience. A recent Internet Retailer Mobile 500 study reports that $991 million will be spent via mobile sales in 2013 and over half – $544 million – will be spent shopping on tablets. As well, the National Retail Federation estimates that 63.2% of shoppers will use their tablets to shop, compare prices and find the best deals for their wish list items. TheFind not only enables users to shop large retailers shelves across web platforms but also those of small retailers.

So how do you make yourself visible to these mobile-savvy holiday shoppers? Here’s a quick list – check them all off and make sure you’re good to go!

  1.  UPCs: Our barcode scanning functionality uses the UPC information you provide in your data feed – make sure you’re including it so your products are visible.
  2. Local Store Info: If you have physical stores, enter their physical address and details in the Merchant Center under Store Locations & Hours. This will allow us to surface your store in local results on both desktop and mobile experiences.
  3. Large images, multiple images: Bigger images and alternate images are an important way to offer more information to the shopper before they ever go to your site. It’s a better user experience, and larger images are a weight in our ranking algorithm – just more reason to get these in!

We’ll be posting search and shopping information post-Black Friday and Cyber Monday. Be sure to stay tuned!

View our apps.

Just in time for the Holidays – TheFind’s Best in Class iPhone App is Here

Hello Retailers,

We’ve got great news – just in time for the holiday shopping season!

Today we are excited to announce the launch of our new iPhone app which personalizes users’ shopping experience based on their Facebook Likes and shopping behavior.

tf_iphone_officialWhat does the app do?

  • Lets users shop seamlessly whenever, wherever on their iPhone, iPad, iPod or
  • Personalizes users’ shopping results based on their taste and style, as determined from Facebook likes and shopping behavior
  • Allows users to scan UPC barcodes quickly and accurately to get the best price available
  • Sees items available online and at local stores
  • Highlights Price Match availability in stores like Best Buy, Walmart, Target and Toys-R-Us
  • Organizes receipts, purchases, and shipping information automatically

“We designed our new iPhone app to change the way consumers shop, giving those who love the in-store shopping experience a tool to locate the best deals on-the-go using TheFind,” said Ramneek Bhasin, Vice President and GM, Mobile of TheFind. “Our website and apps sync to make it simple for people to find items they’ve scanned, searched and bookmarked.”

Are you ready to make the most of this new experience? Here’s a checklist – see where you have room to optimize:

1)   Large images: are the images in your feed *at least* 600×600? Images play a big part in our user experience and improve your products’ visibility, so make sure they’re as high-res as possible.

2)   Alt images: are you including alt images in your feed? Users want to carousel through multiple views of your products if available, so send them over.

3)   UPCs: Our new app has barcode scan technology to let them shop from anywhere. Make sure your products aren’t left out – send over the UPCs!

4)   Free Shipping: now is the time to let us know if you have shipping deals – enter them in the Merchant Center or set the shipping price within the feed!

alt_iphone2alt_iphone1Download the app here and let us know what you think. We’re looking forward to a fantastic holiday shopping season!

Best wishes for a great Q4,

TheFind Merchant Team

Check Out VentureBeat’s Coverage of TheFind

Earlier today, at, we announced the total number of shopping searches by visitors to the site and users of the mobile apps just crossed the one billion mark. The number of searches accelerated in the last quarter, and VentureBeat gave us a resounding testimonial.

From the article:

‘By combining metadata about each product with your own preferences and social graph, TheFind could ultimately show you things you want, without even knowing you wanted them, as well as put small retailers in front of consumers who may not have found them otherwise.’


100M+ Mobile Searches



1 Billion Shoppers Served and Counting…

Shoppers are flocking to TheFind for the greatest variety of online products and the best deals. In fact, today we’re announcing that the number of shopper searches crossed the 1 billion mark.

The growth is partly thanks to our personalization of the shopping experience some months ago. Consumers have responded and the number of mobile shoppers, in particular iPad users, is skyrocketing. For instance, during the upcoming holiday period, we expect half our searches will originate on mobile devices, up from 30 percent today.

Check out our infographic that talks about how the TheFind updated over 40 trillion products just in the last year alone, to reflect new products, price changes and current discounts.

The infographic shows key holiday shopping statistics, the top purchased products and the most visited stores in 2013. Who would have thought the 5th most searched “Kids and Family” item was Batman sheets? Holy Rip Van Winkle.


1 Billion Shopping Searches Served by TheFind

Over 100 Billion Products Browsed by Shoppers; Over 40 Trillion Products Updated Annually

MOUNTAIN VIEW, Calif. – October 1, 2013 – TheFind, the largest personalized shopping search engine in North America, today announced the total number of shopping searches by visitors to the site and users of the mobile apps just crossed the one billion mark. The number of searches accelerated in the last quarter after TheFind implemented new personalization features, such as instantly personal search results driven by your Facebook likes, search activity on TheFind and email transaction receipts.

TheFind’s new infographic includes new holiday shopping statistics, the top purchased products and the most visited stores in 2013. Key ecommerce metrics reflect the remarkable growth and diversity of online shopping – TheFind updates over 40 trillion products annually (100 million on a daily basis) to reflect new products, price changes and current discounts.

Indexing 500,000 stores and over 500 million products, TheFind is the most comprehensive North American shopping search engine enabling shoppers to find every product wherever it’s sold, and to check out the best prices for whatever they want to buy. As a direct result of indexing the comprehensive spectrum of retailers, about 50 percent of TheFind shoppers visited ecommerce sites of smaller retailers that offered unique products, matching their shopping needs more precisely.

“We have changed online shopping by delivering customers a unique shopping experience based on their individual shopping activity, purchases and social data, including the stores and brands they love,” said Siva Kumar, CEO of TheFind. “Since we personalized the shopping experience, consumers have responded and the number of mobile shoppers, in particular iPad users, is skyrocketing. For instance, during the upcoming holiday period, we expect half our searches will originate on mobile devices, up from 30 percent today.”

About TheFind

TheFind applies patented ecommerce technology to make the consumer shopping experience easy, efficient and fun. TheFind’s powerful shopping search works across the Web looking through every store to quickly find you the best deal and even that hard-to-find item. Uniquely personalized just for you, TheFind continuously learns your taste and style from your activity, likes and purchases, showing you more from your favorite stores and brands. Finally, TheFind organizes all your shopping activity to quickly see what you’ve been looking for and what you’ve bought, and automatically tracks your shipments, returns and receipts.

Experience TheFind by downloading our app on your iPad, iPhone or Android device, or visit us on the Web at

TheFind is venture funded by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures and is a San Francisco and Silicon Valley-based company.


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All trademarks and product names are the property of their respective companies.


TheFind Mobile Infographic

TheFind Infographics


As Seen On NewsWatchTV: TheFind’s patented search technology in its iPad app

The tech geniuses behind TheFind’s patented search technology are beaming from ear-to-ear! This segment on NewsWatch TV(Latest Consumer Stories) aired on the ION Network on September 16 and on the History Channel on September 19 as the anchor app to be featured in the AppWatch piece.



TheFind has every product from every store at the best prices. Our search technology makes it look so easy to find anything you need — all the top brands, and the best deals at top stores. TheFind for iPad makes it look… ooooh ever so sleek and elegant, with all the beautiful images.


TheFind for iPad (iPhone version coming soon).

Drumroll please…