TheFind’s Merchant Blog

TheFind Contributes to Mcommerce Research Report

The ecommerce industry is taking advantage of shoppers’ increased use of smartphones during their shopping experience, with online retailers progressively catering their sales strategies around the mobile app industry. On August 19, Internet Retailer published their annual Mobile 500 report, which details the growth and statistics around ecommerce’s top 500 retailers.

As an official data partner on the report, TheFind provided quantitative research around mobile apps among top retailers, including apps for different platforms as well as app and commerce features. 10.11.13_TheFind_iphone

With Internet Retailer predicting a 74% growth in U.S. mobile commerce sales and that 42.4% of mobile sales will stem from mobile apps in 2014, it is clear that retailers who prioritize their sales strategies around mobile apps are in a position to reap huge financial rewards.

The mcommerce industry is still relatively young and TheFind’s contributed research around app proliferation supports Internet Retailer 500’s prediction that there is only more room to grow. Be sure to check out Internet Retailer’s website for additional information around the report’s findings.

Shoppers Use Smartphones to Research Products Before they Buy Them

In addition to using their mobile devices in-store to see if they are getting the best deal, many are also using their phones to do more in-depth research on the product they’re buying, Internet Retailer recently reported. Smartphone users engage in a variety of activities to help them decide if they are going to purchase a product—27% read customer reviews, 22% read product details, 18% scan a QR code and 17% check in-stock status at that retailer’s other stores or website.

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Credit: MultiChannel Merchant

TheFind’s mobile app provides easy access to product details, a QR code scanner, price comparison and a list of retailers where a product is in stock, making it an ideal app for shoppers that want to do product research on their smartphone. Ensure your store’s items show up in TheFind search results by registering for free online and submitting your products.

Ignoring Ecommerce is Retail Suicide

In the past year, mobile commerce retail revenue grew 97%, totaling $18.2 million, FierceMobileIT recently reported. Shoppers are not only browsing items on their mobile devices more frequently, but they are completing more purchases. Trinity Ventures investment firm associate, Phil Carter says “moms, millennials and multinationals” make up most of the ecommerce market surge, though they aren’t the only groups in the ecommerce increase.

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Credit: Compete Pulse

Ecommerce is an essential part of the shopping experience that retailers can’t afford to neglect. TheFind can help ensure your products are seen by mobile shoppers, even if they aren’t using your store’s app or site. Simply register for free online and submit your products to ensure shoppers using TheFind to search for items will be able to easily find and purchase yours store’s products.

Why Do Consumer’s Prefer Mobile Shopping? To Get the Deal

Ever wondered what drives people to shop on their smartphones? MediaPost recently reported that the biggest mobile shopping motivator is getting a good deal. 91% of consumers identify their smartphone as their preferred in-store device, 40% of consumers that plan on buying an item will wait until it goes on sale and more than a third of shoppers look for deals on their mobile devices.

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While it’s no surprise that sales attract shoppers, it is essential for consumers to be able to find your store’s deals with their mobile device. With TheFind’s option to refine searches by sale and in-app coupons feature, savvy shoppers can easily find deals. Be sure your discounted products show up on TheFind by registering for free online and submitting your products.

U.S. Mcommerce Grows Over 150% Per Year: Don’t Miss Out

Fortune recently reported that in the past four years, mobile shopping in the U.S. has grown 19-fold to total $40 billion. While many shoppers tend to wait until they get to a tablet or computer to buy more expensive items, the report found that more than a third of visits to online stores come from mobile devices and that these users are indeed making purchases while on the go.

Credit: Fortune

Don’t miss out on this quickly growing market. If your store lacks have a mobile platform, TheFind can help. Simply register for free online, submit your products and shoppers can search for and purchase items from your store on their mobile devices via TheFind.

 

 

 

The All New Shopping Search By TheFind, for Android Beta Program

It is projected that one out of two devices will run on Android by 2015 worldwide. Scale, usability, performance and reliability are top priorities across all teams and products at TheFind, and the Android app is no exception.  So we plan to release an all new Shopping Search by TheFind for Android the next month.

In preparation of this big release, we have created a closed community on Google Plus, to allow friends, fans, and partners to download our new app and give us feedback. We want to impress you with the completely updated Catalogs feature, which is now more visually-pleasing and contains more titles. These catalogs are shop-able, just like search results.

As partners, who would benefit from our reach, and valuable retailers who help us provide great search results for our users, we would like to invite the Android users amongst you to join the community with your gmail address.

This private Beta community is not just about an early preview or performance feedback, it’s about including our partners in our development and growth, and gaining a fan base that will help us introduce the app to Google Play with positive reviews and word of mouth. Android Screen July 7

Please join the community here, using your gmail account. Please be sure to have a Google Plus profile activated beforehand.

We look forward to seeing your participation in the community!

Sincerely,

Your friends at TheFind

 

 

 

 

 

 

TheFind Launches Retailer Advertising Programs

Hello Retailers!

Announced today, TheFind, the most comprehensive ecommerce search engine in North America, has launched their new advertising program, which provides options for all retailers to improve their search rankings and increase and diversify their qualified traffic. TheFind has over 15 million unique monthly shoppers and more than 100,000 retailers that already receive traffic from its award-winning mobile apps and website, making it one of the largest independent retail traffic sources available. Retailers are already participating in the beta release of the program and the commercial launch is expected in mid-Q3, well in time for the start of the 2014 holiday season.

Sign up for the CPC program or CPA program options now.

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“With the growing importance of mobile traffic coupled with a competitive advertising landscape, it is becoming harder for retailers to efficiently reach their customers,” says Siva Kumar, co-founder and CEO at TheFind. “Our advertising program provides an excellent opportunity for retailers to gain experience with TheFind, benchmark traffic and conversion results from our mobile apps and website to prepare for the upcoming holiday shopping season.”

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TheFind’s new advertising program will enable retailers to increase traffic and visibility for promoted products. Category and product level bidding provide quality traffic with higher than average order values, more new to file customers and access to the rapidly growing mobile shopping audience. The advertising program supports both cost-per-click and revenue share based models. Those retailers already familiar with search advertising and PLAs will find it beneficial to join the cost-per-click program. Retailers who prefer marketplace type models will be able to leverage TheFind’s revenue share advertising program.

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Participation is simple. If you already have an account with TheFind, you can go to the newly launched Retailer Central to log in and pick your program. If you’re not yet set up with an account, you can go to our CPA form or CPC form and enter your info.

We’ll also be at IRCE in Chicago Jun 10-12, 2014 – feel free to coome see us in booth 420 for more information!

 

PS – See our latest thought leadership: ‘Democratizing the Shoppable Web’ whitepaper by immr and GigaOm analyst, Dr. Phil Hendrix and try out our shopping engine comparison test to see how TheFind compares to search engines and comparison shopping sites

 

Check Out TheFind’s Q&A Session with CPC Strategy

Hello Retailers -

These past few months have brought dramatic changes to consumers’ eCommerce experience on major search engines. Google initiated the shift by moving from  free Product Search to paid Product Listing Ads (PLAs). To see just how much the consumer’s experience has changed, we created a microsite – Compare.TheFind.com – to compare the consumer’s experience and results from the major Search Engines and Comparison Shopping Engines (CSEs). Check out our findings here.

In our study, TheFind.com found the lowest price 78% of the time. Google found it 42% of the time, and Bing only 14% of the time.

Our CEO, Siva Kumar, spoke about the results and our search engine to CPC Strategy – check out the coverage at CPC Strategy.

From the blog post:

Our tag line “one search, every store, any product” succinctly illustrates our mission. We provide complete information for the shopper – free shipping, applicable coupons, reviews and social signals, local store information, store policies, payment options and more. In addition to price comparison, we display larger images and find visually similar items.

 See whole blog post at CPC Strategy

CRITICAL UPDATE: TheFind’s New Spec & FAQs

Beginning April 15th, 2014 TheFind will support only Google-format direct feeds (.txt or XML). Our thinking is simple – two specs is double the work, and why take another format when the fields we need are right in the existing Google spec?

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How does this affect retailers? Positively! Switching over to the new spec will provide richer product data and adds a boost to your listings in our algorithm. Switching to the Google spec is the easiest way to get a leg up in search results. You can do it now and get ahead of the April 15 deadline – and competing stores.

Frequently Asked Questions:

Q: Can I update my feed now?

A: Absolutely! We’re ready to process it as soon as you can submit it and give your products a boost for spec-change compliance.

Q: Do you want us to include product-variation level listings?

A: Yes, we want to get all variations, including their attributes. If you sell a shirt in 5 sizes and 4 colors, we want all 20 listings in the feed. Item_group_id is required in order for us to confirm that those 20 listings are in fact the same item but in variants.

Q: Can I just give you exactly what I submit to Google?

A: Absolutely!

 

 

Best wishes for a great 2014,

TheFind Retailer Team

 

The New Mobile Rules – Learnings From Black Friday and Cyber Monday Shopping

Dear retailers,

Great news! TheFind witnessed a 40% increase in mobile downloads this weekend leading to an increase of over 35% in overall mobile traffic from this time last year.

From our GM of Mobile:

“Mobile data at TheFind shows that users are getting more comfortable with search, and more importantly transactions, on their mobile devices, and taking advantage of the ability to compare prices to get the best deals available with retailer’s Price Match policies. Shoppers want the type of comprehensive results we are delivering and have become increasingly comfortable in leveraging TheFind regardless of platform – Web, iPad, iPhone,  or Android handsets, or while shopping using search or scan, in nearby stores, or the Web. They want a one-stop shopping experience and exhaustive price comparisons – the ability to start their shopping on one platform, and transact on another seamlessly.”

It’s clear that shoppers took advantage of TheFind’s mobile offerings to conveniently shop local products and scan to find the best deals on hot products. While brick-and-mortar stores are seeing the foot-traffic of the holiday season, shoppers are no longer shy about using showrooming tactics to get the best deals for their must-have products.

What does this mean for you, the retailer?

It means it pays to include UPC information in your feeds. It pays to add your store locations in the Merchant Center. It pays to provide product variations for those shoppers who want that Keurig Single Brew coffeemaker in red and not black.

With the shopping season ticking away, it’s important that your feed and account are optimized. Including high res images, alt images, UPCs, and shipping cost data is invaluable!

Let us know if you have any questions at merchantsupport@thefind.com.

 

Best wishes for a great shopping season,

TheFind Merchant Team